E6: Elodie Powers on Quality as Our Guiding Light in the Age of AI

Good days ahead! As workflows shift and new technologies reshape our industry yet again, Elodie Powers, Service Line Director for Media & Entertainment at Keywords Studios, offers a grounded and optimistic perspective. She reflects on the uncertainty around AI while making the case for greater visibility for the people behind localization, the importance of building community, and the one principle that remains unchanged: quality as the guiding light. Elodie also explains why creativity, passion, and craft still matter, and why localization and accessibility should be seen not as costs, but as investments in audience experience, loyalty and long-term value.